From Screens to Scale : Powering Growth with the Right Sales & Operations Talent
A growing digital signage solutions company providing PAN India services for display installations, content management and maintenance was expanding its presence across multiple cities. To support this growth, the organization required a strong Sales and Operations team capable of managing client acquisition and seamless project execution across locations.
Challenges :
- Identifying professionals who understood both technology driven signage solutions and client facing sales dynamics.
- Hiring operations personnel capable of coordinating installations, vendors, and service teams across cities.
- Ensuring consistent hiring quality across multiple geographic locations while maintaining speed.
- Limited availability of candidates with experience in digital signage or AV display solutions.
Approach :
- Expanded the talent search to candidates from AV solutions, retail display systems, advertising media and IT hardware solution providers.
- Prioritized candidates with experience in multi-location coordination and client account handling.
- Created city wise talent pipelines to support the company’s PAN India operational footprint.
- Implemented a structured screening process focusing on technical understanding, project coordination skills, and sales capability.
Impact :
- Successfully built a capable sales and operations team to support the company’s expanding client base.
- Improved project coordination and installation turnaround across multiple locations.
- Strengthened the company’s ability to deliver consistent digital signage services nationwide.
